Full Duplex Media, LLC
Full Duplex Media provides tooling, content and advisement for presales and technical marketing for Manufacturers and Resellers.
With over 30 years of experience in technical operations, presales engineering, competitive positioning, and go-to-market strategy, we’re able to help you formulate and execute on product positioning, early funnel demonstrations, and proof-of-value (POV) execution strategies & solutions. This allows for consistent, repeatable presales execution at all stages of an opportunity: whether early in the customer journey via technical marketing, during the POV process, or after the deal is closed.
Show, Don’t Tell
Too often there is a misalignment between marketing messages and actual in-field execution of technical solutions. This leaves the customer feeling frustrated and unable to realize the full vision of your solution in their environment. The “marketecture” vs. “architecture” problem is real, and in most cases it need not exist.
Our philosophy is this: show, don’t tell. By actually showing a customer the solution in a live, dedicated setting, OEMs and Resellers not only increase their win rates but also increase customer satisfaction overall.
Our live environments live in the cloud, and scale globally. They’re repeatable, predictable, and are able to showcase your portfolio in real-world ways that are difficult to achieve with POV experiences on-prem or in a customer’s cloud environment.
Services & Solutions
Our solutions are tailored for your presales and technical marketing teams, with an eye toward enabling your Sales Engineering team and consistency of message through the funnel.
Some examples of solutions we’ve built:
Global scale, on demand, cloud-based environments that show OEM solutions, live. Some call them “labs”, others call them “cyber ranges”.
We call them game-changing: Your SEs simply deploy an environment and it turns on, preconfigured with your portfolio, partner solutions and running traffic.
Cloud based POV environments for competitive bake-offs. This levels the playing field and helps to clarify product alignment for the customer, and allows your organization to streamline the POV experience along the way.
“ChatOps” chat bots to answer questions, provide documentation, competitive information, and much more. Simply ask a question and get answers, live, from your phone.
Automated attack tooling and demonstration scenarios for Red/Blue team exercises, training, POVs, trade shows, and Field Marketing events.
Co-Founders
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Matt Cauthorn
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Vince Stross